Our Approach
Most customer stories follow the same development process. Ask the customer a standard list of questions, create a standard draft based on the responses, flow the text into a standard template, gain customer approval, and post the story to the company web site. What’s missing from this process?
Did anyone ask prospects—the primary audience—what information they wanted to see in the customer story, and how they wanted to see it presented? Are your customer stories truly prospect focused? If not, you could be handicapping the most powerful selling tool you have.
WriteIntelligence takes a different approach, helping companies develop customer stories from the prospect’s perspective. Customized surveys of customers (who were once your prospects) provide real-world insight into what information prospects want and how they want to see it presented in your customer stories.
WriteIntelligence leverages that survey input to develop a more comprehensive list of customer interview questions to ensure that important information isn’t left out. Survey input is also used to develop a more prospect-friendly format. The result is customer stories that are optimized for prospects—customer stories that sell.