Competitive Evaluation
Are your competitors out positioning you in their customer stories?
You need to know!
Virtually every piece of collateral, including customer stories, contains key messaging about a company’s products, services, and the company itself.
- How are your competitors positioning their products and company in their customer stories?
- How does that positioning compare with the positioning in your own customer stories?
- Are there key messages embedded in your competitors’ customer stories that you should be leveraging as well?
- Are your value propositions unique or superior, or are they merely imitating what your competitors are saying?
WriteIntelligence can survey customer stories posted on your competitors’ web sites and compare them to your own customer stories to give you a head-to-head competitive evaluation. This evaluation helps you position your customer stories for competitive advantage.