Interview Questions

Are you asking the right questions when interviewing customers for customer stories?

Missing questions can mean missing information!

Experienced journalists know the secret to revealing interviews—they ask the right questions. The quality of completed customer stories depends largely upon the quality of the questions posed to the customer. Missed questions can mean missed opportunities to tell a complete and compelling story.

WriteIntelligence can prepare a standard list of questions that your internal writing staff or external contract writers can leverage to elicit the most impactful information for customer stories. Subsets of questions can also be developed for specific products, solution sets, features, verticals, or regions.