Prospect Survey
How do you know what prospects want to see in your customer stories?
You ask them!
Most customer stories published today are written and formatted based on what marketing managers or writers believe prospects want. Few, if any, marketing professionals, however, have actually asked prospects what they want to see in customer stories and how they want to see that information organized and presented.
WriteIntelligence can develop a customized questionnaire and conduct a survey of selected customers who have used customer stories in the past—as prospects—to help them make buying decisions about your products or services.
The survey results reveal what information your prospects expect or hope to see in customer stories and in what format they want to see it presented. This real-world feedback enables you to create prospect-focused customer stories with greater impact and value.