Customer Story Writing

How do you create effective customer stories with minimal investment in time and money?

WriteIntelligence writes customer stories that sell. We know your time and budget are tight, so we specialize in ‘turnkey’ customer story development. You 1) provide the contact information for a customer who agrees to participate in your customer story program and 2) review the first draft—and we do the rest.

WriteIntelligence manages the entire process, performing the following steps:

  1. Interview the Account Manager or other individual familiar with the customer situation
  2. Interview the Customer
  3. Prepare a first draft for your review
  4. Revise Draft 1 per your comments
  5. Submit Draft 2 to the Customer for review
  6. Revise Draft 2 per the Customer comments
  7. Submit Draft 3 to the Customer for final approval
  8. Forward the final Customer-approved draft to you…
    …ready for layout and posting to your Web site.

Customer stories are typically 850-1000 words in length, filling two pages. WriteIntelligence delivers final copy in your existing customer story format, or we can suggest a new, prospect-focused format based on decades of experience and formal and informal discussions with customers and prospects.